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How to compete with external segments, earn Gen Z’s beverage loyalty, more
$300 million partnership also includes K-Cups
Targeting Gen Z, millennials with online feature to locate nearby milkshake machines
Perks include new items, cent-off gas, $1 snacks, free Slurpees and delivery subscriptions
Limited-time offer blends brand’s blue raspberry with raspberry and cherry
Chain also launches new private label pretzels
Part of 96th birthday celebration at 7-Eleven, Speedway and Stripes stores
Rollout part of Anything Flows campaign, includes 2 designs, merchandise, TV and social media spots
Plenty to please the taste buds at 4-day event in Chicago
13 Chains Partaking in Promotion at locations in Idaho, Nevada and Utah
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