Wawa Launches Hoagiefest

Microsite helps promote sandwich specials

WAWA, Pa. -- Wawa Inc. has launched Hoagiefest, a campaign celebrating the hoagie with special price promotions and events throughout the summer. In a promotion that began on June 9, a different Wawa Shorti will be featured every two weeks for $2.99. Hoagiefest is going on in all of Wawa's 570 stores throughout Pennsylvania, New Jersey, Delaware, Maryland, and Virginia and runs through August 3.

Wawa has created its first-ever microsite, completely dedicated to Hoagiefest. Customers can now enter into an interactive hoagie world and experience all the peace, love, and [image-nocss] provolone anyone could ever want by logging and clicking directly on

The site features colors, songs and images of the 1960s hippie culture that come together to celebrate the "spirit of the hoagie." With the click of a mouse, customers can learn about the Hoagiefest campaign and experience a host of interactive, fun features of the site such as 1960s-inspired images and moving icons; an option for users to vote for their favorite shorti option; a menu detailing the promoted hoagies; a "tour schedule" detailing the dates each hoagie will be featured; and a special "Freebie" icon which allows you to download groovy wallpaper, IM and Buddy icons, and three custom Hoagiefest songs to download and enjoy.

"Hoagiefest is all about paying tribute to the mouthwatering hoagies we've come to love. Wawa is thrilled to not only bring our customers this incredible value, but also to share it with everyone in a way that is as fun and interactive as actually eating a hoagie," said Howard Stoeckel, Wawa's president and CEO. " brings our commitment to delighting the customer to life, expressing the love we feel for our customers and our hoagies."

Wawa also will use Hoagiefest billboards, banners, truck wraps and radio ads. Wawa associates will join in the spirit, as well, wearing tie-dyed t-shirts throughout the eight week campaign. Wawa also plans to host several Woodstock-inspired Hoagiefest events at summer festivals:

Hoagiefest Tour Dates:

Italian: June 9 to June 22.
Cheesesteak (Beef or Chicken): June 23 to July 6.
Turkey: July 7 to July 20.
Meatball: July 21 to August 3.

"We sell over 56 Million hoagies annually," added Stoeckel and Hoagiefest was created to celebrate one of the most beloved food-items we have at Wawa, as well as to encourage customers to try new varieties and sample them toasted."

Wawa, Pa.-based Wawa operates more than 570 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

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