Glazers is the theme of this year’s Kwik Trip holiday sweater, which comes with a matching beanie.
This is the third year La Crosse, Wisconsin-based Kwik Trip is selling a holiday sweater, which is available exclusively on its website.
“We are always looking for fun and creative ways to promote our products, and this year we decided to create and sell Glazers Christmas sweaters,” Ben Leibl, a Kwik Trip spokesperson, told CSP. “We hope people will enjoy them as much as we do!”
- Kwik Trip is No. 11 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.
In addition to the sweater and matching beanie, Kwik Trip also is selling hoodies, an ornament, trapper hat, T-shirts and more.
Last year, Kwik Trip’s sweater had an “Urge!” theme; Urge is the company’s branded snack line. In 2021, the c-store chain sold a red branded Kwik Trip sweater.
Other c-store chains also are selling holiday-themed merchandise. Irving, Texas-based 7-Eleven last month unveiled its latest collection of festive apparel and accessories on 7Collection, its online shop. Offerings include holiday sweaters, custom printed gift wrap and bags and beverage accessories including tumblers and “Oh Thank Heaven” storefront ceramic mugs.
On a related note, Cyber Monday marked the one-year anniversary of the Stewart’s Online Shop. The Ballston Spa, New York-based c-store chain celebrated with the introduction of limited-edition Flannel Pants, Kids’ “Official Stewart’s Ice-Cream Taster” T-shirts, ice cream-themed socks and a Bobblehead of the chain’s mascot, Flavor the Cow. Customers from all 50 states have placed more than 10,000 orders over the past year, the company said.