Expanding current consumer offerings and giving customers more choices, as well as filling gaps for products the store doesn’t yet offer, is a great way for retailers to boost sales.

Higher count trial packs can result in bigger basket sizes and more penny profit for retailers. Consumers receive a better per-dose value, while also minimizing total out of pocket spend.

CBD products aren’t yet heavily regulated, so consumers want to know they’re getting what’s being advertised—and what they’re paying for.