Gas N Wash, a family-owned convenience-store, fuel and car wash chain, has enhanced its mobile app and rewards program, which now ranks among the top 5% on app provider Rovertown’s platform, based on average monthly active users per store.
The updates follow a soft launch in 2023 and a migration to a new loyalty provider, Paytronix, Newton, Massachusetts, earlier this year. This migration was completed without disruption to app users due to Rovertown’s integration with Paytronix, the company said. Choosing St. Louis-based Rovertown as a strategic partner offered Tinley Park, Illinois-based Gas N Wash flexibility and unlocked self-service capabilities.
“With over 30 locations, launching an app and updated rewards program wasn’t about checking boxes,” said Laura Krawisz, vice president of marketing at Gas N Wash. “We understood the importance of doing this right. Our team is working diligently to build an app-centric and loyalty-focused culture, and we’re proud of what we’ve achieved.”
The Gas N Wash app offers a rewards program, powered by Paytronix, which enables members to save at the pump, collect cash back on in-store purchases and earn complimentary car washes.
Lenny’s Lane, a mobile racing game, offers opportunities to win coins redeemable for candy and snacks, courtesy of candy company Mondelez International, Chicago.
Additionally, car wash subscriptions available through the app offer even greater fuel savings.
App-exclusive coupons surprise and delight customers with free items across beverage, snack and candy categories.
“Laura and her team are doing everything our data suggests you should do,” said Bill Bustin, head of customer success at Rovertown. “As a former retailer, it’s very exciting to see what they’re achieving. The Gas N Wash app is one of the most successful in this industry and will continue to set new standards.”
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.