Wesco Accomplishes 43% Growth in Delivery

Convenience-store chain’s annual delivery sales reached $3.1 million with partner Vroom
Wesco delivery with Vroom
Photograph courtesy of Vroom

Wesco, a convenience-store chain based in western Michigan, achieved 43% growth in delivery in 2023 and surpassed the $3 million milestone with a total of $3.1 million in annualized sales.

“We believe delivery is an important piece of this industry’s future, and we want to lead the way,” said Nancy Westgate-Systema, president of Wesco. “It’s all about serving customers on their terms, in the most convenient way possible. We’re proud of what we’ve achieved and look forward to continued growth in this important area of our business.”

Wesco, based in Muskegon, Michigan, offers delivery at about 35 of its 55 stores. Each Wesco location that offers delivery makes the service available from 11:00 a.m. to 10:00 p.m., seven days a week.

Customers can order snacks, beverages, age-restricted products, prepared food, household items and more. Prepared meals, including pizza and grinders, account for approximately half of sales.

More than 22% of delivery customers have made an online electronic benefits transfer (EBT) transaction, where recipients of government benefits transfers their benefits from a federal account to a retailer account to pay for products.

Wesco was an early partner of Vroom Delivery beginning in 2018, and the team continues to leverage its technology. Behind the scenes, Wesco uses Vroom Delivery’s Automated Menu Management (AMM), back office and loyalty integrations, retention automation, thermal printer integrations, Pay360 payment solution and more. Wesco is also testing Vroom Delivery’s new omnichannel ordering capabilities.

“I couldn’t be more proud of the team at Wesco and all they’ve achieved,” said John Nelson, CEO and co-founder of Vroom Delivery. “Driving over $250,000 per month through delivery is a major milestone indeed. Wesco has become a delivery powerhouse, but I firmly believe that the best is yet to come.”

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