CASCADE, Wis. – Regional convenience-store retailer Riiser Fuels Holdings LLC continues to grow in Wisconsin with the acquisition of the six locations of Marshall’s Convenience Stores Inc.
Carol Marshall Horne, president of Cascade, Wis.-based Marshall’s, said she has enjoyed the convenience-store business for the past 30 years, but she decided the time was right to sell the stores and spend more time with family and pursue other opportunities.
Based in Durham, N.C., Riiser Fuels is a new investment group formed in August through the purchase of the 34-unit R-Store c-store chain Riiser Energy, Wausau, Wis., from owners Dudley Investments LLC, Wildcatters LLC and Kemerling Investments LLC.
Don Draughon and J.D. Dykstra formed Riiser Fuels to invest in the c-store industry. “Riiser Fuels is committed to growing the chain within the upper Midwest into a regional company and expanding the brand throughout the region,” Dykstra recently told the Wausau Daily Herald. “We will utilize the Riiser name and team as the foundation for that growth.”
In July, Riiser Fuels acquired the 11 locations of Saukville, Wis.-based Mad Max Convenience Stores. The deal includes 10 c-stores, a truckstop, a restaurant and a wholesale fuel business located between Port Washington and Oshkosh.
Marshall’s was advised in this transaction by Terry Monroe of American Business Brokers & Advisors, Effingham, Ill., and Bill Fecht of WJF Services Inc., Normal, Ill.