While there are plenty of snack-cake products offered in convenience stores, there is also an appeal, shown by several products, for combining cake flavors with different formats of sweets.
New cake-flavored products range from chocolate bites to ice cream.
Click ahead to read more about what snacks and candy are fulfilling this trend.
A new Oreo (Mondelez, Chicago) flavor is hitting shelves this month—Oreo Blackout Cake Chocolate Sandwich Cookies.
The name is a mouthful, but so is the cookie, featuring layers of chocolate cake and dark chocolate cake flavor creams wedged between two classic chocolate base cakes.
The product is available for a limited time.
Chocolate Party Cake Muffins are the newest rollout from Little Bites (Bimbo Bakeries, Horsham, Pennsylvania).
The muffins are made with rainbow sprinkles, real cocoa and no high fructose corn syrup or trans-fat.
“At Little Bites, we are committed to bringing families seasonal snacking innovations that will make each little moment, whether it be kids learning to tie their shoes or being tall enough to reach the top shelf, feel really big,” said Moira Flood, marketing director for Little Bites Snacks. “We can't wait to hear how Little Bites Chocolate Party Cake Muffins help our fans create celebrations any time of day!”
Chocolate Party Cake Muffins are available through July.
Dove Chocolate Molten Lava Caramel Promises (Mars, McLean, Virginia) are available at retailers nationwide in a 7.61 stand-up pouch.
The molten-lava cake inspired chocolate bites are filled with a caramel center and covered in chocolate.
“We hope to inspire moments of everyday happiness with our newest innovation, Dove Milk Chocolate Molten Lava Caramel Promises,” said Martin Terwilliger, senior director at Mars. “We're consistently looking for new ways to deliver new, exciting experiences to our fans through our flavor innovations, and this new dessert-inspired Promise is one that will surely be a fan favorite.”
Ben & Jerry’s
While many of Ben & Jerry’s flavors include cake pieces, the brand released a new flavor modeled after cheesecake. Raspberry Cheesecake Topped is tart with white chocolatey ganache and graham cracker crumble as a top layer and features cheesecake ice cream with graham cracker pieces and raspberry swirls.
“The floral, fruity raspberry flavor of the Raspberry Cheesecake hits you and brings that cheesecake texture to the forefront,” said Haylee Nelson, product developer at Ben & Jerry’s, owned by Unilever, South Burlington, Vermont. “If you shake the pint before you open it, you can hear the sound of what's waiting inside—the graham cracker crumbs on top!”
The flavor is available in pints at an SRP of $5.99-6.49.