7 Sweets and Snacks for Halloween

Leveraging foods and beverage brands during the lucrative Fall season is, in many ways, a slam-dunk for suppliers and their c-store retailer partners.

Promotional opportunities abound—Halloween-specific or not. Brach’s first-ever “Candy Corn Club” celebrates an iconic fall-centric treat and grants users with an opportunity to enter to receive exclusive access to candy corn year-round.

As a membership perk, Candy Corn Club members receive VIP access to Brach’s Candy Corn throughout the year via free subscription boxes, with 100 participants randomly selected to win free access to the club.

“At Brach’s, we know candy corn has a passionate following of people who can't wait for its return to store shelves each fall,” said Chad Womack, director of Brach’s seasonal marketing at Ferrara Candy Co.

A recent survey conducted by Brach’s revealed that nearly half of Americans enjoy decorating (49%) or baking (42%) with candy corn to celebrate the fall season. The Club “gives [people] an exclusive chance to make moments sweeter with candy corn not only this fall, but all year long.”

Click forward to view more examples of Fall and Halloween arrivals.

The Funfetti brand (The Pillsbury Co. LLC) is offering limited-time releases, including Funfetti Halloween Cake Mix with Candy Bits and Funfetti Slime Cake Mix with Colored Bits. The new candy bit mixes can make 24 cupcakes, the supplier says.

Sanders Candy introduced its product lineup for the 2023 fall season, including Sanders Pumpkin Milk Chocolate Sea Salt Caramels and Maple Dark Chocolate Sea Salt Caramels. Both limited-edition offerings (from September to December) are available in 7-ounce pouches.

Sour Patch Kids launched a limited-edition Sour Patch Kids Apple Harvest variety in flavors including Cranberry Apple, Apple Cider and Caramel Apple. Sour Patch Kids Apple Harvest candy is available in10-ounce pouches for an SRP of $3.

Limited-edition Partake Foods’ Halloween Snack Packs consist of crunchy chocolate chip mini cookies in bite-sized form. It’s vegan, allergy-friendly and non-GMO, and each box contains 10 snack packs.

Brach’s (Ferrara Candy Co.) launched its first-ever Candy Corn Club to celebrate the fall-centric treat while also providing users an opportunity to enter for a chance to receive exclusive access to candy corn year-round. Brach’s Candy Corn varieties and Brach’s Fall Festival are available in a range of bag sizes, including an 11-ounce bag for an SRP of $2.79.

Part of the Little Debbie fall collection, McKee Foods debuted two new treats: Little Debbie Big Pack Fall Party Cakes and Pumpkin Spice Mini Donuts. Big Pack Fall Party Cakes (SRP of $4.99) contain six large and individually-wrapped vanilla-flavored hex cakes topped with white icing, orange stripes and brightly colored sprinkles. Pumpkin Spice Mini Donuts (SRP of $2.59) offer a blend of warm spices and rich pumpkin flavor, with each doughnut having a cinnamon-sugar coating.

CandyRific’s Halloween 2023 lineup features Disney Mickey Mouse and Minnie Mouse Pumpkin Themed Candy Cases; Disney Tim Burton’s The Nightmare Before Christmas Talkers and Candy Cases; and M&M’s Halloween-themed Candy Fans. Also returning are Glow-in-the-Dark Graveyard Hunt bags and Day of the Dead Candy Fans. Disney Mickey Mouse Pumpkin Themed Candy Cases feature a loop on top to hang character case from a chain or string (SRP $3.99); M&M’s Tube Fans have jack-o-lanterns or witch hat toppers and glow in the dark blades (SRP $5.99); and Nightmare Before Christmas Light Up Talkers play the song from the movie (SRP $6.99).