Launched during this year’s Super Bowl, this limited-time-offer packaging comes equipped with a sensor connected to a microcontroller designed to detect small traces of alcohol on a person’s breath. If alcohol is detected, the sensor turns red and forms the image of a steering wheel with the message "Don't Drink and Drive." It will also give the user a code for $10 off an Uber ride.
Tostitos Party Safe bag
Scale of Outrageousness: Buzzworthy