The State of Snacking 2022

The State of Snacking 2022

Bullish, But ...

The question is whether the snack category—salty, savory, sweet, meat snacks and others—can remain bulletproof to deliver continued positive numbers, as some segments wrestle with out-of-stocks and the specter of crossing “accepted” price thresholds

The State of Snacking 2022

Driving Growth

Wyatt says such “shelf sensitivities” are important—and tricky—to manage as consumers consider the value of shopping from both physical and virtual outlets.

Thus far, COVID and inflation “have not stopped the way consumers snack,” Sally Lyons Wyatt, executive vice president and practice leader for IRI.

As consumers become more price sensitive, there are strategies to keep them buying.

Neither pandemic nor inflation have slowed daily snacking occasions … yet

Keeping all those moving parts straight is a growing challenge for retailers, says Kelley Gutierrez, category manager of center store at MAPCO Express, a chain of 300-plus stores based in Franklin, Tenn.