The State of Snacking 2022

The question is whether the snack category—salty, savory, sweet, meat snacks and others—can remain bulletproof to deliver continued positive numbers, as some segments wrestle with out-of-stocks and the specter of crossing “accepted” price thresholds

Wyatt says such “shelf sensitivities” are important—and tricky—to manage as consumers consider the value of shopping from both physical and virtual outlets.

Thus far, COVID and inflation “have not stopped the way consumers snack,” Sally Lyons Wyatt, executive vice president and practice leader for IRI.