3. Give some bang for their buck
Nearly 40% of consumers say it's important that c-stores offer good value through low prices.
East Coast chain QuickChek, for instance, offers a multitude of daily specials, including 99-cent handcrafted iced coffee, 6-inch sub sandwiches for $3, and a “happy hour” special featuring any size fountain drink for 99 cents if purchased between 3 p.m. and 7 p.m. Over 3,500 students at Saint Peter’s University in Jersey City, N.J., are just a few miles from the nearest QuickChek location in Bayonne, N.J., where they can serve as a main driver of consumption for the store.
College students—at times—tend to lack finances, so this is one factor c-store operators may ultimately benefit from.