Packers Points is a Kwik Trip promotion running for the first time this season that lets rewards members earn points starting Sept. 1. Customers earn one Packers Point for every $1 they spend at Kwik Trip and then allocate the points toward winning various prizes.
For example, in one month, customers can log into their Kwik Rewards app and select how they want to spend each point, putting 10 points toward winning Packers tickets and another 10 points toward winning a tailgate experience, Amanda Lafky, Kwik Trip marketing loyalty supervisor, told CSP.
They also can allocate points toward winning one of the grand prizes—a 2023 Chevy Colorado Trail Boss, an Ariens Snow Blower or a Polaris Snowmobile—and dozens of other prizes being awarded over the course of the football season. The promotion ends Jan. 14.
- Kwik Trip is No. 11 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.
Kwik Trip has done promotions with the Packers in the past, but they were more fuel-based rewards on how the Packers performed on their opening drives, Lafky said.
Other prizes that will be offered throughout the season include remote-control coolers, grocery gift cards, kitchen items, an inflatable backyard TV screen and projector stand and a tailgate party with Emmy-winning journalist and comedian Charlie Berens that includes watching a Packers game with Berens in a suite, Lafky said.
The prizes, with the exception of the three grand prizes, will change from month to month.
Kwik Trip is advertising this promotion only in Wisconsin, but any Kwik Rewards member can win. Rewards members earn points based on every whole dollar spent. For example, spending $5.99 at a Kwik Trip earns five points.
“Kwik Trip has been a longstanding partner of the Green Bay Packers, and this program is an opportunity to collaborate at a higher level by working with a host of sponsors and offering over 200 prizes throughout the course of the season,” Lafky said.