CHICAGO -- If smoker’s weren’t nervous enough, video cameras in a number of convenience stores are tracking their every eye movement, finger point and path traveled while purchasing their favorite tobacco products, according to researchers at a recent CSP tobacco forum.
Speaking before about 70 people at CSP’s Total Nicotine Conference, Rajeev Sharma, founder and CEO of VideoMining, State College, Pa., said that through video analysis of 400,000 shoppers and 83 million shopping trips, they’ve identified key behaviors common among many tobacco customers.
Here are three big ones ...