SCOTTSDALE, Ariz. -- Electronic-cigarette manufacturer NJOY said that the NJOY Daily disposable e-cigarette is currently the fastest-turning new e-vapor product, outselling other new products.
The company cited IRI FDMxC (all-channel) data, which showed that NJOY Daily’s three SKUs moved more than 37,000 units in the single week ending Feb. 21, 2016.
The statistic indicates that NJOY Daily is finding a home in the hands of adult smokers looking for an introductory e-vapor product that delivers nicotine satisfaction more like a cigarette, said the company.
NJOY attributes Daily’s early success to the product’s accessible $5.99 manufacturer’s suggested retail price, as well as its ability to create a bridge to familiarity for adult smokers through its lightweight, soft-touch design and superior nicotine absorption.
Through its retail partners, NJOY has been able to leverage promotional support, merchandising, signage and marketing assets to drive trial among adult smokers.
An early e-vapor pioneer, Scottsdale, Ariz.-based NJOY said it has heavily invested in research and development and market studies to further its ongoing commitment to product innovation based on consumer research and leading-edge science.