Tobacco

Philip Morris International Appoints Chief Communications Officer for U.S. Business

Parman to help lead tobacco company to smoke-free future
PMI
Photograph courtesy of PMI

Philip Morris International has appointed Travis Parman as vice president, chief communications officer for its U.S. business. He will lead communications for PMI as the company progresses toward its goal of delivering a smoke-free future for adults who currently smoke and would otherwise not quit, the company said.

“We are thrilled that Travis is joining us in our bold ambition to deliver a smoke-free future in the United States,” said Stacey Kennedy, president, Americas Region, and CEO of PMI’s U.S. Business. “We’re on a mission to replace cigarettes—the most harmful form of nicotine consumption—as soon as possible with science-based smoke-free alternatives that are a better choice than continued cigarette use. With his passion for positive change and deep communications experience in the U.S. and internationally, Travis will be a valuable addition to our leadership team.”

Parman was previously chief communications officer with AppHarvest, a tech-driven, sustainable food company, based in Morehead, Kentucky. He’s also worked at the Renault-Nissan-Mitsubishi Alliance, General Motors, Ally Financial and PulteGroup.

“Joining PMI at such a pivotal moment in the company’s journey toward a smoke-free future provides the perfect opportunity to drive meaningful change, which has been a hallmark throughout my career as a communicator,” Parman said.

Parman will work out of PMI’s new global corporate headquarters in Stamford, Connecticut.

PMI is an international tobacco company working to deliver a smoke-free future. Outside of the United States, it sells cigarettes under brands like Parliament, Virginia S. and L&M. It also sells smoke-free products, including heat-not-burn device Iqos and modern oral nicotine pouch Zyn

The company has invested more than $10.5 billion since 2008 to develop, scientifically substantiate and commercialize smoke-free products. As of Sept. 30, 36.2% of its total net revenues came from its smoke-free products. Its goal is to increase that figure to more than two-thirds by 2030.

Want to learn more about the tobacco category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers.

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