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Modified-risk tobacco products, or MRTPs, are products designed to give consumers a lower-risk alternative to traditional combustible cigarettes. Until recently, though, the United States government had not approved any products submitted for review to be sold with labels indicating as much. That’s all changed, though—and, as a result, convenience-store retailers are wise to beef up their knowledge of these products, because there may be increased demand for them in the near future.
Put yourself to the test with this short quiz about modified-risk tobacco products.
With the change in designation for General Snus products, retailers should be ready to market these products aggressively to appeal to interested customers, both existing and new. While there’s no way to be sure that the new designation will lead to an overall increase in sales, promoting General Snus products from Swedish Match can help encourage customers to make the purchasing decisions that are right for them.
Learn more about General Snus and the products offered, as well as the MRTP designation, at generalsnus.com/.