Heineken Explains C-Store Seltzer Strategy

AriZona SunRise Hard Seltzer is brewer’s latest launch in collaboration with AriZona Beverages


Packaged Beverages: What Will Stick?

Packaged beverage, alcohol category managers wonder how consumer trends will change post-pandemic

Struggles with beer stock and increased water sales

Fruit Smash Hard Seltzer made with real fruit juice

Goldman Sachs analyst details category’s growth

Analyst says new brewing techniques, health consciousness driving the trend

St. Patrick’s Day-themed beverage a limited-time offer

Jones Soda, PepsiCo, Heineken among companies featured

Goldman Sachs analyst says roadblocks still ahead

Consumers embrace larger pack sizes amid COVID-19

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