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Four trends driving--or slowing--packaged-beverage sales
Smaller size keeps liquid colder longer
The Bud Light Button promises extra "experiences" for some customers
Twitter-driven sweepstakes challenges consumers to choose importer's brands
Raw data from exclusive CSP/Technomic consumer survey
Creates new line of beer in honor of writer H.P. Lovecraft
Promotion marks brand's first holistically digital program
Bud heritage, canine-Clydesdale friendship & "whatever" on tap
Drizly partnership is part of brewer's technology-incubator project
Group supports efforts in modernizing adult beverage laws in Kansas