consumer trends

More than half of the customers who walk through the doors of convenience stores are looking to buy healthy products—at least occasionally. But one-third of them don’t think our channel is doing a good job of offering them. C-stores need to assess the strategic role of healthy-food offerings and how they play into a broader brand message.

A recap of 2014 Convenience Retailing University, where speakers shared strategies on how to create lasting consumer loyalty, branding and customer traffic.