Aggressive price positions on mainstream teas, juices, energy drinks and flavored waters have often been de rigueur. But as competition percolates across single-serve subcategories, it’s not uncommon to see aggressive pricing for premium and superpremium brands, too. This troubles some retailers.
Convenience store retailers are finding real opportunities with the rise of all-day snacking and the appeal of juices, smoothies and coffee drinks as snack and meal substitutes.