loyalty

Technology/Services

UDF Rolls Out U-Drive Fuel Rewards

United Dairy Farmers Inc. stores have rolled out the U-Drive Fuel Rewards program, powered by Excentus Corp.

Technology/Services

Mobile Chatter

Smartphone payments, apps emerge as hot topics at The Tech Event

20-cent deal available in Toledo, Ohio; Erie, Pa.; Johnstown-Indiana-Altoona, Pa.

Mobile couponing is of growing interest for retailers as Brad Van Otterloo noted to the mobile-at-retail working session attendees at PCATS.

Pilot Flying J announced it is offering double rewards points for professional drivers through its MyRewards program.

Seeking emotional "love" connection to gasoline brand

"I Drive" ad designed to maintain program's momentum

7-Eleven spokesperson Margaret Chabris confirmed for CSP Daily News that the retailer is doing a test with Belly, but has not made any details public.

Panel discusses evolution of mobile relationships with customers

Loyalty Helps Retailers Motivate Change; Payoffs for program can be great, says Keenan, but cautions to assess ROI

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