UDF Rolls Out U-Drive Fuel Rewards

Loyalty program powered by Excentus

CINCINNATI -- United Dairy Farmers Inc. stores have rolled out the U-Drive Fuel Rewards program, powered by Excentus Corp.

Customers pick up a free U-Drive Fuel Rollback card at any participating UDF store and register the account. Price rollbacks are automatically credited and accumulated to the account when the customer swipe the card with the purchase of merchandise and Bonus Rollback specials at UDF. There is a 25-gallon maximum fillup, and discounts expire the last day of the following month

For every $25 spent inside the UDF store, the customer earns a five-cents-per-gallon discount for up to 25 gallons of gasoline at UDF. Members can also earn additional fuel discounts with the purchase of specially identified products. All fuel discounts are stackable, and members can redeem them in total when you fill up your tank.

The program has been available in the Dayton area since 2012, reported The KY Post.

Excentus provides loyalty marketing programs, technology and services using fuel discounts as the consumer reward. Through its Fuel Rewards Network program, Centego business unit that offers technology and services to create and operate private-label fuel discount loyalty programs and portfolio of patents, patent application and trademarks, Excentus creates and operates programs using fuel discounts that increase and retain customer loyalty and increase sales by saving consumers hundreds of millions of dollars on their fuel purchases. Based in Dallas, Excentus was founded in 1996 and is a privately held company with more than 200 employees and 150 customers in the United States and Canada

Founded in 1940, UDF is a family owned company based in Norwood, Ohio, that currently owns and operates almost 200 dairy/convenience stores that operate primarily in the Cincinnati, Dayton and Columbus, Ohio, markets. Specializing in made-to-order, hand-dipped ice cream cones, sundaes, malts and shakes, UDF also markets its proprietary UDF Fuels branded gasoline in almost all stores.

In addition to its own stores, UDF manufactures and distributes branded milk, ice cream and dairy products to retail, wholesale, food service, and concession outlets under the brand names of United Dairy Farmers and Homemade brand, which can be found in grocery stores in more than 15 states.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


More from our partners