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Brand will reveal the secret of limited-edition line extension this summer
Additional distribution to begin in May
Launch includes holiday products for Valentine’s Day and Easter
Donates 4 million pouches of fruit snacks to Feeding America
Candy maker unveils line extensions and innovation in chocolate, gummies, Combos and more
Trend suggests opportunity to turn around candy segments
Companies are working on Christmas novelties, exploring snack category
Retailers see success with gummies and other sweet and sour treats, as well as large-size chocolates
Varieties such as soft fruit chews, sour gummies doing well
Exclusive interview with center-store leader Andrew Lee