LAS VEGAS -- The specter of consumers moving not only from fresh-brewed coffee but also from other beverage segments—carbonated soft drinks key among them—into ready-to-drink (RTD) coffee and tea beverages drove some surprising product introductions during the 2018 NACS Show in Las Vegas.
Several traditional fresh-brewed coffee and tea companies debuted packaged beverages on the show floor, while more traditional packaged-beverage companies spread their wings in unexpected ways.
Here’s a look at 16 RTD coffee and tea product CSP PackBev spotted on the show floor ...
2. Coca-Cola Co.
Coca-Cola Co. debuted its Dunkin’ Donuts Shot in the Dark espresso drinks, which joins its popular Dunkin' and McCafe packaged coffee lines. It also featured its Far Coast cold-brew coffee brand, the first cold-brew coffee in the company’s portfolio. The brand will launch in January 2019 in three varieties—Single Source Ethiopian, Signature Blend Latin America and Cafe con Leche—in resealable aluminum bottles.
Dispensed-beverage company Kerry Convenience is entering the ready-to-drink beverage category with its release of Oregon Chai Tea Lattes. The drinks will launch in two flavors—Original and Spiced—with the proposition of being consumed hot or cold. They are available in 11-ounce bottle singles and four-packs.
5. Red Diamond
Traditionally a dispensed-beverage manufacturer, Red Diamond featured its first packaged coffee drinks during the NACS Show. Its Fitz Cold Brew Coffees are available in three flavors: Black, Slightly Sweet and Dark Chocolate. The drinks are packaged in 12-ounce plastic bottles.
The Nescafe brand is bringing its coffee know-how to the ready-to-drink category. Its Cold Whipped Latte drinks will roll out in Coffee and French Vanilla flavors. And its Coffee Protein Smoothies will launch in Mocha and Banana. Both lines will hit store shelves in December.
8. Bang Energy
Bang Energy from VPX Sports entered the ready-to-drink coffee category with the launch of three new flavors of its Keto-Coffee: Heavenly Hazelnut, Cookies and Cream Craze and Mocha Madness. In addition to helping burn calories, the three drinks are made with 20 grams of protein, according to the company.
Photograph courtesy of VPX Sports
16. Private-label brands
Several typically private-label beverage makers displayed consumer-facing brands during the NACS Show. These included Berner Food and Beverages’ Dakota Iced Lattes, Classic Cafe’s Cold Brew in Sweet Cream and Mocha and Horseshoe Beverage Co.’s Brown Bomber Coffee Brown Ale, Cold Brew and Iced Latte (pictured above).