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Mostly nonalcohol, with one twist
Fans can vote through Dec. 13 in promotion tied to 30th anniversary
Whether it’s a large convenience-store chain or small, a lot of the planning remains the same
Line of beverages formulated to revive, calm, focus
Customers qualify each time they place an order
Launch of more than 20 items includes tea, craft soda, salsa—even apparel
Seasonal flavors include Pumpkin Spice, Peppermint Mocha and Cinnamon Sugar Cookie
LTO now available in Massachusetts, Missouri, Ohio, Rhode Island and Texas, as well as military outlets
Agency: Hydro Shot, Silver Bullet Green Tea with Zinc, Hydro Brew Unsweetened Green Tea not drugs
Consultant offers advice on creating buzz around teas, smoothies, coconut water, more