ORLANDO, Fla. -- The McLane Co.'s Sun, Sand and Sales theme for its National Trade Show in September made it the perfect place to get a glimpse at new beverages coming to store shelves. The event in September brought retailers from across the country to see what is new from manufacturers big and small. Here's a look at 17 drinks that caught CSP's eye ...
Photographs by CSP Staff
5. Promised Land Dairy
Promised Land Dairy is bringing on-the-go convenience to its natural lines of milks and smoothies. Promised Land Midnight whole and 2% milks are now available in 12-ounce bottles. And Lala Yogurt Smoothies come in three flavors: Tropical Mango, Wild Strawberry and Mixed Berry.
X2, a green-tea based energy drink that initially launched in Subway restaurants, is now available to c-stores in two varieties and seven flavors. The original version contains no artificial ingredients, while the Sport version is made with coconut water for a hydrating benefit.
10. V8 Energy Sparkling
Campbell's featured its V8 Energy Sparkling line, calling attention to the lightly carbonated drinks as a better-for-you energy-drink alternative. The drinks are available in four flavors: Blackberry Cranberry, Orange Pineapple, White Grape Raspberry and Kiwi Melon. Each includes 80 milligrams of caffeine from green tea.
12. Shamrock Farms
Shamrock Farms showcased the redesigned packaging for its protein drinks, Rockin' Protein Builder, and its Cold Brew line. Intended to better stand out on cooler shelves, the repackaged protein drinks come in three flavors, Chocolate, Vanilla and Strawberry, and its Cold Brew line is available in Original, Mocha, Vanilla and Caramel Macchiato.
14. Optimum Nutrition
Optimum Nutrition is bringing the branding power of its protein powders to the beverage category in three product lines: Amino Energy, Isopure and Pure Pro 50 high-protein shakes. Amino Energy drinks contain 100 milligrams of caffeine in four flavors: Grape, Watermelon, Blueberry Lemonade and Juicy Strawberry. Zero-carb Isopure contains 20 grams of protein in three flavors: Apple Melon, Grape and Alpine Punch. And Pure Pro 50 contains 50 grams of protein in six flavors: Banana Cream, Chocolate Peanut Butter, Cookies & Cream, Milk Chocolate, Vanilla Bean and Strawberry.