7 New Drink Releases to Look Out For in 2020

CHICAGO — Beverage manufacturers are capitalizing on drink trends in the new year with everything from energy drinks to hard seltzers. 

Convenience-store retailers have many choices when it comes to what to stock their cold vaults with in 2020.

Here are seven beverage releases that retailers should watch for this year …

Constellation Brands, Victor, N.Y., is set to release Corona Hard Seltzer in the spring. The zero-sugar, zero-carb drink will come in tropical lime, mango, cherry and blackberry. It will have 90 calories and a 4.5% ABV.  

The drink is drumming up excitement with c-store retailers, according to a report from Bonnie Herzog, managing director and senior consumer equity analyst for Wells Fargo Securities, New York. 

The Coca-Cola Co., Atlanta, released Coca-Cola Energy in the U.S. in January. The drink has 114 milligrams of caffeine and contains guarana extract and B vitamins.

The 12-ounce sleek cans come in four varieties: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar.

In the new year, Boston Beer Co.’s Truly Hard Seltzer will release a Lemonade Seltzer. The seltzers can be purchased in a mix pack with black cherry, original, mango and strawberry flavors, according to Truly’s website.

Each 12-ounce can has a 5% ABV, 100 calories and 1 gram of sugar, according to the website.

Bud Light Seltzer is expected to hit the market in the first quarter of 2020.

The St. Louis-based brewer’s newest hard seltzer (5% ABV) is made with sparkling water, cane sugar and natural fruit flavors. It comes in four varieties: black cherry, mango, lemon lime and strawberry. 

PepsiCo's Pepsi Cafe will be available in April in the U.S.

The drink combines Pepsi cola and coffee in a 12-ounce slim can, resulting in nearly double the amount of caffeine than a regular Pepsi cola.

The Purchase, N.Y.-based beverage manufacturer will release the drink in two flavors: Original and Vanilla.

Red Bull Summer Edition Watermelon will come in 8.4- and 12-ounce cans. This limited-time edition drink will be available at the end of April.

The launch is the latest summertime limited-time offer from the Santa Monica, Calif.-based beverage maker. Past flavors include Grapefruit Twist and Kiwi Twist.

Emeryville, Calif.-based Peet’s Blended Ice Coffee is made with Colombian coffee and real cream. The drink was available in California as of January in four flavors: Chocolate Truffle, Caramel Dulce, Vanilla Creme and Coffee & Cream. 

The ready-to-drink coffees come in 13.7-ounce glass bottles.