RTD Alcohol, Tequila, Champagne Gain Share on Drizly

Delivery service tracks sales over Fourth of July weekend
Photograph: Shutterstock

BOSTON — Alcohol sales spiked over Fourth of July weekend, according to online alcohol delivery company Drizly.

Drizly tracked what consumers ordered from its website and app from July 2 through 5. Here’s what it found:

  • From July 2 through 5, liquor and beer saw share gains while wine saw declines compared to June 2021 averages.
  • RTD alcohol share grew to 7% of the liquor category over the long weekend, up from a 5% share in June 2021. High Noon Hard Seltzer, made with real vodka and juice from Modesto, Calif.-based E. 7 J. Gallo Winery, held its position as the No. 1 RTD brand, Drizly said.
  • Tequila took in about 20% of liquor sales over the long weekend.  
  • The top three beer brands, which for Drizly includes flavored malt beverages (FMBs) like White Claw and Truly, over the weekend were White Claw, Corona and Bud Light. Truly overtook Coors as the No. 4 beer brand this year on Drizly.
  • Champagne and sparkling wine saw significant share gains while white wine and rose were down compared to 2020. The bubbly beverages took one of every four wine dollars spent on Drizly over the weekend.

Boston-based Drizly offers beer, wine and spirits delivery from thousands of merchants across 1,400 U.S. cities. 

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