Pilot Flying J 'Piloting' Travel Plaza TV

Network first to launch 3D digital signage program

KNOXVILLE, Tenn. --  Travel Plaza TV LLC (TPTV) has launched the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month. This initial launch of the 3D digital signage includes 350 locations in the Pilot Flying J network.

"This 3D experience, without glasses, is revolutionary. Customers will be amazed at what they are seeing and advertisers will reap the benefits. 3D is the future, and of course our system will display 2D content as well," said Bill Botte, senior executive vice-president of Ogden, Utah-based Travel Plaza TV. Deployment of the specialized 3D screens at more than 400 travel plazas across the United States will be completed by the end of June.

"The driver recruiting industry has been looking for an innovative, digital replacement for print advertisements for decades. The 'reach out and touch' digital technology is going to give advertisers and recruiters a unique edge," said Ralph Head, Travel Plaza TV board member and 30-year industry expert.

"Pilot Flying J is proud to partner with Travel Plaza TV to make this exciting new 3D signage available at many of our nationwide travel centers and travel plazas," said Mark Hazelwood, executive vice president for Pilot Flying J.

Roady's is a leading national association of truckstops and travel plazas that will also participate in TPTV's initial rollout of screens.

TPTV's 46-inch and 32-inch screens will deliver the 3D content completely "glasses free." Company executives said that this is the first national distribution of 3D content where the customer does not need any special equipment or setup.

TPTV provides advertising services and opportunities to the traveling public, long-haul specialists, advertisers and travel plaza operators across the United States. The company's network of nearly 400 nationwide locations features 3D advertising displays that reach 25 million travelers each month. It offers affordable 3D advertising campaigns that are nationwide, specific to an interstate corridor or targeted to a specific geographic area.

Pilot Flying J is based in Knoxville, Tenn., and has more than 550 retail locations across North America. It is also one of the nation's largest wholesale fuel providers, delivering more than 500 million gallons of fuel to thousands of customers in 47 states and eight Canadian provinces. The company employs approximately 18,000 people and is the largest operator of travel centers and travel plazas in North America.