TEMP, Ariz. — Harvest Health and Recreation Inc., a vertically integrated cannabis company, has partnered with the Asian American Trade Association Council (AATAC) to distribute its Colors, CBx Essentials and Harvest-branded cannabidiol (CBD) product lines to more than 10,000 retail stores nationwide, including Circle K, Sunoco, Chevron, 76, BP, Arco, ampm, Kangaroo, Shell and Marathon retailers in the AATAC's network, the company said.
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The company expects the products, which include body oils and creams, tinctures and snack bars, to be available to retailers this summer and may reach 30,000 stores by the end of 2019, Harvest said. The AATAC estimates that convenience stores and gas stations will account for $8 billion to $10 billion of the estimated $22 billion CBD market in three years, according to market research firm Brightfield Group, Chicago.
“This exclusive partnership enables a massive advance in distribution for Harvest-owned CBD brands and follows our strategic path of expanding the scale of our wholesale and retail distribution nationally,” said Jason Vedadi, chairman of Harvest Health and Recreation. “Demand for CBD is unprecedented, and delivering leading products in 10,000 accessible locations gives us an unparalleled reach to consumers.”
The partnership will also include extensive training for store employees, an educational campaign about CBD and other cannabinoids, and in-store shelf space and marketing promotions.
“While many CBD product companies currently experience an artificially high premium as early adopters flood the market, we realized that only true quality brands like Harvest’s Colors and CBx brands, which have a long and established pedigree, will be around after the first wave,” said Paul Rock, board of directors trustee for the AATAC. “Massive categories like energy products were built primarily in our retail channel, and we expect Harvest’s line of CBD products to be no different.”
The AATAC, based in Tampa, Fla., and Los Angeles, is comprised of smaller buying groups, regional subchapters and other trade organizations whose members control more than 90,000 c-stores and gas stations across the United States and Puerto Rico.
Tempe, Ariz.-based Harvest Health and Recreation is a multistate cannabis operator and vertically-integrated cannabis company. Harvest produces a variety of CBD brands, such as CBx Essentials body oils, Peace of Mind distillate syringes, Refined Performance snack bars and Biomed tinctures.