Operations

Will use proceeds to repay indebtedness under revolving credit facility, more

The word insight is one of the most misused and misunderstood terms in marketing, but it’s also one of the most important. Insights are the key to success for brands and retailers in the long term. The more deeply you understand the emotional drivers of your shoppers’ behaviors, the more successful you will become. But first, you must understand the difference between a “generalization” and an “insight.”

Software analyzes merchandising, pricing, marketing, capital expenditures issues