1. Bucky's
The legal battle between the two companies goes back 11 years, when both filed for trademarks months apart, said a report by the Star-Telegram, citing the Houston Chronicle. The two companies reached an agreement that Buc-ee’s could use its name because the companies’ markets were far enough apart. Now Bucky’s plans to open at least six locations in Texas within the next year that all use the Bucky's name, according to Buc-ee’s. And with the agreement apparently at risk, Buc-ee’s “must take action to ensure that our brand integrity remains intact,” Beaver Aplin, Buc-ee’s CEO and co-founder, told the Chronicle.
Omaha, Neb.-based Bucky’s has purchased property, applied for zoning approvals in Houston and Nassau Bay using the name Bucky’s, and obtained licenses from the Texas Alcoholic Beverage Commission for selling products using the name Bucky’s, the court documents said.
“Bucky’s actions have and will continue to result in direct, substantial overlap with Buc-ee’s current customer base within … the state of Texas, as well as overlap between the parties’ channels of trade,” said the documents.
Buc-ee’s is seeking a jury trial, an injunction against further infringement and dilution of the Buc-ee’s trademark, further acts of unfair competition and unjust enrichment by Bucky’s and an award of Bucky’s profits, Buc-ee’s damages, costs, interest and attorney fees.
Buchanan Energy did not respond to a CSP Daily News request for comment on the lawsuit.
This is not the first time Buc-ee’s has used the courts to protect its trademark ...
