ANKENY, Iowa — Casey’s General Stores Inc. is introducing its own Retail Media Network (RMN), called Casey’s Access, in early 2023. Casey’s Access will be the only end-to-end retail media business bringing together convenience guest data alongside Casey’s unique pizza restaurant offering, the retailer told CSP.
Consumer packaged goods (CPG) companies and other vendor partners will be able to leverage rich data to connect audiences with relevant promotions, offers and marketing content. The program also provides partners the benefit of all owned and operated store locations delivering strong, consistent execution from digital to brick-and-mortar experience.
The retail media network will create opportunities for brands to leverage the company’s scale and new capabilities including:
- Targeting customers visiting Casey’s more than 2,400 stores across 16 states.
- Omnichannel presence with in-store, online and at-the-pump opportunities for consumers to transact.
- Onsite owned media, in-store media and offsite paid media leveraging rich, first-party data.
- Campaign measurement and analytics to enable ongoing investment optimization.
During joint business planning over the past more than two years, the retailer has embraced the idea that “Casey’s is the place where partnering CPGs will receive outsized returns on their investments,” the company said. “Casey’s Access is another key component of the Casey’s value proposition that partners can leverage to help ensure the activation and overall success of their key programs and innovation,” it said.
The company has selected Citrus Ad to build and launch the in-house, retail media network.
“We are excited to launch Casey’s Access and work with partners as we evolve our consumer messaging to omnichannel marketing that deepens the relationships with our guests,” said Art Sebastian, vice president of digital experiences. “Our program will harness the power of first-party data and our API-led technology stack to leverage new capabilities and generate value. Casey’s holds a unique position in retail media because we own and operate all our locations and attract a guest that chooses us for typical convenience-store offerings as well as our one-of-a-kind, handmade pizza and prepared food business.”
- Casey’s is No. 3 on CSP’s 2022 Top 202 ranking of U.S. convenience-store chains by store count.
Ankeny, Iowa-based Casey’s operates more than 2,400 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience-store retailer and the fifth-largest pizza chain in the United States.
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