Company News

Circle K Touts Big Badger State Expansion Plans

Retailer opens third store in Green Bay with more than 60 planned in Wisconsin among 500 in North America
Photograph courtesy of Alimentation Couche-Tard

Alimentation Couche-Tard Inc. opened its third Circle K convenience store in the Green Bay, Wisconsin, area on Thursday and used the opportunity to announce its big plans for the Badger State and beyond. The company intends to open more than 60 new stores across Wisconsin as part of a broader strategy to open 500 new stores, mainly in North America, over the next five years.

“We are thrilled to open our third Circle K in Wisconsin here in Green Bay and looking forward to bringing the Circle K brand to new customers across Wisconsin in the coming years,” said Gary Brant, vice president of operations for Circle K Northern Tier Business Unit. “We’ve been very pleased by the community response to our first two stores in Ledgeview and Ashwaubenon since they opened last year.”

Brant added that the planned Wisconsin expansion will bring approximately 1,200 new jobs to the state.

At the new Green Bay Circle K location, motorists can fill up with Circle K fuel at 16 dispensers. It also features a car wash and the chain’s Unlimited Car Wash Club.

Inside the 5,200-square-foot store, through Circle K’s Sip & Save program, customers can enjoy a hot, cold or frozen dispensed beverage of any size every day for just $9.99 a month. Also, the Fresh Food, Fast program offers freshly prepared hot food options. Customers can also find a full range of packaged snacks and beverages and age-restricted offerings and access daily deals through the Circle K mobile app.

As Circle K’s expansion into Wisconsin proceeds, the company has identified numerous sites for development and continues to actively scout locations throughout the state, it said.

  • Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 list of convenience-store chains by store count.

Laval, Quebec-based Alimentation Couche-Tard operates in 29 countries and territories, with more than 16,700 stores, of which almost 13,100 offer road transportation fuel. Its network includes more than 7,100 stores in the United States, primarily under the Circle K and Holiday Stationstores banners, and approximately 2,100 in Canada under the Circle K, Mac’s and Couche-Tard banners. In Europe, under the Circle K and other banners, Couche-Tard operates a retail network in Scandinavia, Ireland, Poland, the Baltics and Russia with more than 2,700 stores and unmanned automated fuel stations. And under licensing agreements, more than 2,200 stores operate under the Circle K banner in 15 other countries and territories (Cambodia, Egypt, Guam, Guatemala, Honduras, Hong Kong, Indonesia, Jamaica, Macau, Mexico, Mongolia, New Zealand, Saudi Arabia, the United Arab Emirates and Vietnam). This brings Couche-Tard’s total worldwide network to approximately 14,400 stores.

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