EG America is leasing nine retail sites in Massachusetts and Rhode Island from Neon Marketplace, a Cranston, Rhode Island-based fuel and convenience retailer. The locations will be rebranded to Cumberland Farms in the coming weeks, the c-store chain said.
The locations were all built between 2020 and 2023 and feature EV charging stations and drive-thrus, located near highways.
The soon-to-be Cumberland Farms stores will receive support from EG America’s distribution and culinary centers located at the company’s base office in Westborough, Massachusetts.
There will be six retail locations in Rhode Island in Portsmouth, Middletown, Warwick, North Providence, East Greenwich and Providence. There will be three in Massachusetts in Seekonk, Freetown and Quincy.
“Expanding EG America’s network of stores and reinforcing the Cumberland Farms brand aligns with our long-term business objectives and supports our commitment to strategic growth, enhanced guest service and market leadership across the region,” said Russ Colaco, CEO of EG Group. “We look forward to welcoming the current team members of these stores to EG America and continuing to deliver the exceptional value, offers and convenience our guests have come to expect.”
- EG America is No. 6 on CSP’s 2025 Top 40 Update to the 2024 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2025 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
“This agreement reflects the strength of what we have built at Neon Marketplace,” said Adi Dhandhania, CEO of Neon Marketplace. ”EG America’s interest in these sites is a testament to the quality of our stores, our teams and our commitment to operational excellence. We are proud that these locations will continue to serve guests and local communities, and we are confident they will bring long-term value to EG America’s growing portfolio.”
Founded in 2001 by the Issa family, Blackburn, United Kingdom-based EG Group is a gasoline forecourt and retail convenience operator with more than 6,200 sites across the United Kingdom and Ireland, Europe, the United States and Australia. In 2018, EG Group established itself in the United States as EG America by acquiring Kroger’s 762-site c-store network, which included the Turkey Hill, Loaf 'N Jug, Kwik Shop, Tom Thumb and Quik Stop banners. It acquired TravelCenters of America’s Minit Mart convenience-store business in 2018. The portfolio included 225 c-stores. And in 2019, among other acquisitions, EG Group acquired Cumberland Farms and its nearly 660 c-stores in the Northeast and Florida.
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