Circle K has launched an exclusive, limited-time lineup of Butterfinger-inspired bakery items. The sweets include a Butterfinger Brownie, Butterfinger Cookie, Butterfinger Rice Crispy and a Butterfinger Flavored Hot Cappuccino.
The lineup is available through Sept. 1 at Circle K convenience stores nationwide.
Customers can bundle one bakery item with a medium coffee, Butterfinger-flavored cappuccino or any size Polar Pop as part of the $3 Bakery Meal Deal. Circle K owner Alimentation Couche-Tard reported in its third-quarter fiscal 2026 earnings call that it had sold 13.3 million meal-deal bundles in the quarter.
“Our customers are busy, and they're looking for those small moments of joy they can grab on the go, whether for themselves after a long day or for the whole family on the way to school drop off,” said Dan Larmondra, head of food merchandising at Circle K. “This new Butterfinger lineup is our answer—an iconic flavor, an unbeatable value, and the perfect pick-me-up treat you can only get here at Circle K.”
- Circle K, owned by Laval, Quebec-based Alimentation Couche-Tard, is No. 2 on CSP’s 2026 Top 40 update to the 2025 Top 202 ranking of U.S. c-store chains by store count.
The launch delivers the “beloved, crispety, crunchety, peanut-buttery taste” of Butterfinger candies and solidifies Circle K as the go-to destination for a sweet treat, the company said.
"People have figured out that a little treat goes a long way, and thankfully, Butterfinger has always been there for those moments of indulgence," said Yann Bastien, vice president marketing, Butterfinger, Baby Ruth & Co. "Partnering with Circle K felt natural because these are the moments their customers already know and love. A brownie at lunch, a cappuccino on the way to work; Butterfinger just made those everyday moments a whole lot better."
Butterfinger is owned by Ferrero, whose U.S. headquarters are in Parsippany, New Jersey. Its brands include Nutella, Kinder, Tic Tac and Ferrero Rocher.
Laval, Quebec-based Couche-Tard had 7,308 U.S. c-stores as of Jan. 1. It operates in 29 countries and territories, with more than 16,700 stores. With its Circle K banner, it is one of the largest independent convenience-store operators in the United States, second to only 7-Eleven.
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