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Jacksons Food Stores to Rebrand to ExtraMile

Joint partnership will extend Chevron c-store brand across the West

SAN RAMON, Calif. --Jacksons Food Stores will rebrand about 60 of its company-owned convenience stores to ExtraMile over the next few months as part of a new joint partnership with Chevron USA Inc. that aims to double the number of ExtraMile stores across the West.

“We are honored to be part of this great opportunity to grow ExtraMile,” said John Jackson, CEO and president of Jacksons Food Stores. “We are looking forward to combining the entrepreneurial spirit of the franchisees with the ExtraMile brand and the capabilities of Jacksons to become the leading convenience retailer in the West.”

Chevron USA announced Sept. 14, as reported in a CSP Daily News Flash, that it has partnered with Jacksons Food Stores to grow the ExtraMile convenience store brand across the Western United States, creating a new joint company to oversee the expansion.

The ExtraMile system currently includes more than 700 c-stores in California, Oregon and Washington. The new company, ExtraMile Convenience Stores LLC, will be co-owned by Chevron and Jacksons. It will extend the brand into further areas of the existing footprint, as well as four more states. Jacksons Food Stores currently operates more than 230 c-store sites in Idaho, Nevada, Utah, Arizona, Oregon and Washington. Jacksons sites that offer Shell-branded fuel will retain the Jacksons Food Stores name.

The new company aims to double the number of ExtraMile sites by 2027.

“Jacksons Food Stores is a high-quality, industry-recognized c-store operator with expertise in all facets of c-store operations and distribution,” said Dale Walsh, president of Chevron Americas Products, a division of Chevron USA Inc. “We expect the newly formed venture to enable dramatic growth for the ExtraMile brand, while remaining exclusive to Chevron and Texaco stations.”

The ExtraMile brand has experienced steady growth since the first store opened more than 10 years ago, according to Chevron.

Chevron USA Inc. will retain strategic oversight and control over the ExtraMile brand, which will continue to enhance and complement the Chevron and Texaco fuel brands.

The transaction to create ExtraMile Convenience Stores LLC is expected to be complete in early 2018. Certain Chevron employees who currently support the ExtraMile brand will become employees of ExtraMile Convenience Stores LLC.

Chevron USA's Chevron Corp., San Ramon, Calif., is one of the few U.S. oil companies still committed to having a direct-operated retail network. Chevron-branded products are sold in more than 8,000 retail locations in the United States, and the major oil supplies more than 2,500 service stations in Southern and Eastern states with Texaco-branded fuel.

Jacksons food Stores Inc. is based in Meridian, Idaho. Jacksons’ affiliates, Capitol Distributing Inc. and Jackson Energy, provide wholesale grocery and fuel supply services to retailers in nine western states. 

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