Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.

Attributes of Busy Balancers

-Young millennial female

-A professional, multitasking mother

-Seeks out innovative new offerings

-Enticed by breakfast items, combo meals and fruity beverages

-Has higher demands for health, quality and variety

-Loyal to brands that provide time savings and interesting options

Source: Technomic Consumer Brand Metrics, powered by Ignite