Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.
Attributes of Busy Balancers
-Young millennial female
-A professional, multitasking mother
-Seeks out innovative new offerings
-Enticed by breakfast items, combo meals and fruity beverages
-Has higher demands for health, quality and variety
-Loyal to brands that provide time savings and interesting options
Source: Technomic Consumer Brand Metrics, powered by Ignite