Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely to visit a c-store for foodservice is called Functional Eaters. They account for 22% of all foodservice users.

Attributes of Functional Eaters

-Younger millennial male

-Lower-income/blue-collar worker

-Seeks out familiar food favorites

-Uses meals and snacks as fuel and to satisfy cravings

-Salty foods entice his purchase

-Loyal to brands that meet his need for familiarity

Source: Technomic Consumer Brand Metrics, powered by Ignite