Technomic’s research of foodservice consumers has led to the creation of seven Eater Archetypes, defined by behaviors, purchase patterns and demographics. One of the consumer groups most likely to visit a c-store for foodservice is called Functional Eaters. They account for 22% of all foodservice users.
Attributes of Functional Eaters
-Younger millennial male
-Lower-income/blue-collar worker
-Seeks out familiar food favorites
-Uses meals and snacks as fuel and to satisfy cravings
-Salty foods entice his purchase
-Loyal to brands that meet his need for familiarity