Creating a lure that not only gets customers in the door but also keeps them coming back means keying into what they expect from a c-store foodservice experience, and understanding what drives their destination decision and repeat visitation.

For instance, 96% of c-store consumers say a clean food and beverage area is extremely important.

Rutter’s, for example, cleaned up in CSP’s annual Mystery Shop, which judges chains based on store cleanliness as well as customer service and other attributes.

Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics