Exclusive: Inside a Mapco Test Store (Slideshow)

Mapco leader Tony Miller and the chain's executive team set off on one of their CARE bus tours.

The Mapco Store Support Center team visits a store in Clarksville, Tenn.

Category managers Linda and Mike talk with store manager Cricket (right) at one of the stores on the bus tour.

New-to-industry Mapco stores are typically 5,000 square feet with eight multiple-pump fuel dispensers. The chain builds 10 to 12 new stores a year.

Inside its stores, Mapco has opted for colorful and casual signage to call out its merchandising areas.

Mapco is in the process of replacing its Crav’em private-label brand with its new Good Livin’.

Mapco’s growler stations feature six taps with a mix of national and local brands.

The Mapco Feel Good Coffee brand recently replaced two or three disparate brands in all stores.

Gilbarco Veeder-Root’s Odysii Impulse technology helps Mapco drive upsell, provide order validation and survey consumers at the checkout.

Customers save 3 cents per gallon each time they use PayPal as a mobile-wallet option at the pump.