DALLAS -- 7-Eleven Inc.'s MixMaker dual-chambered Slurpee cup and valve straw lets consumers drink the frozen beverage in a refillable cup and straw combo. It has a suggested retail price of $4.99 and includes the first two-sided Slurpee straw.
The retailer is encouraging flavor-mixing, as well as launching the 2011 Slurpee summer season with its MixMaker Summer Concert Series. The second in the series features Girl Talk, aka Gregg Gillis, appearing at the Granada Theater in Dallas on June 23. The Cool Kids will open the show. Tickets for the concert are $7.11.
Slurpee [image-nocss] Nation Rewards points also can be cashed in for free concert tickets at www.slurpee.com, while they last.
The Los Angeles concert featuring Jack's Mannequin in May sold out in 45 minutes, said 7-Eleven. The concert series continues around the country with events through August. Each month, the company will announce the upcoming concert city and headliner, and tickets will immediately go on sale.
While the dual-chambered Slurpee cup is not 7-Eleven's first (the Splitz-O cup debuted in 1998), the technological advances of the MixMaker straw mark a new milestone for the iconic drink, said the company. The two-in-one straw dispenses each side of the cup's Slurpee flavor separately or blended together just by adjusting the valve connecting the two straws into a single one.
Fans can mix and match to create a "cup of liquid art" and then post pictures of their concoctions, along with a crazy name, on the Slurpee Facebook fan page, www.facebook.com/Slurpee. Visitors to the page can vote on their favorite combos to be featured as the mix of the week while getting ideas for their next MixMaker Slurpee drink.
"7-Eleven is always looking for new ways to enhance the Slurpee experience," said Laura Gordon, 7-Eleven's senior brand director. "For flavor purists who have a hard time deciding at the Slurpee machine or creative Slurp-ers who love to experiment with different flavors, the MixMaker is the perfect Slurpee solution."
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