Foodservice

7-Eleven Partners With Hershey’s on New Coffee Drink

Limited-time hot-beverage launch draws inspiration from candy company’s first new bar in 20 years

IRVING, Texas -- 7-Eleven’s newest hot-beverage launch draws its inspiration from The Hershey Co.’s first new candy bar in 20 years. Participating 7-Eleven Inc. stores will offer Hershey’s Gold Caramelized Cappuccino for a limited time.

Since its launch, Hershey’s Gold has been a top-seller at the Irving, Texas-based chain, according to the company. The beverage limited-time offer (LTO) takes on a buttery, salty-sweet flavor profile to resemble the caramelized cream, pretzels and peanuts in the candy bar.

"When Hershey approached us about creating a new cappuccino drink flavored like a delicious new candy bar, we jumped on board," said Shawn Barnes, 7-Eleven senior category manager. "Our customers choose 7-Eleven cappuccino and hot chocolate drinks to treat themselves, and our goal is to offer rich, decadent flavors you can't find anywhere else. Hershey's Gold is exactly that, and people love it—both as a candy bar and a cappuccino."

The Hershey’s Gold bar comes in both standard and king sizes. Customers can purchase the candy bar alongside their cappuccino at participating 7-Eleven locations.

This new LTO is a continuation of beverage collaborations and private-label launches used to differentiate the c-store. Late last year, 7-Eleven developed a new brand of private-label wines called Trojan Horse. Aimed at millennials, the two varieties of white wines are priced at $6.99 for a 750-mL bottle.

7-Eleven Inc. operates, franchises and/or licenses in more than 63,000 stores in 18 countries, including 10,900 in North America.

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