Foodservice

7-Eleven Rewinds Classic Commercials

Ad montage walks consumers through c-store history

DALLAS -- To help celebrate its 85th birthday on July 11, 7-Eleven Inc. has brought back some of its classic commercials in a montage showcasing the evolution of the store and featuring its "Oh Thank Heaven" slogan.

Watch for the Dom Deluise segment!

As has been previous reported, on "7-Eleven Day" at their local 7-Eleven stores, consumers can receive a free 7.11-ounce Slurpee frozen beverage from 11:00 a.m. to 7:00 p.m.

In addition, 7-Eleven's Slurpee drink is celebrating 45 years on July 11. To continue the celebration, 7-Eleven invites customers in store to peel, play and win with Big Summer Sweeps' game pieces found on specially marked products throughout the store through the end of August. Prizes include a Pepsi Max VIP trip package to the football championship and a BMW Motorbike F800 GS.

Watch the embedded video, and click here for additional video, as well as classic photos and soundbites.

7-Eleven began its run in 1927 when a Southland Ice Co. employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. The small ice company has grown into a major international retailing chain with 9,300 7-Eleven stores in North America and approximately 46,800 stores worldwide.

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