Foodservice

Frito-Lay Launches Doritos Loaded for At-Home Snacking

After c-store introduction, snack maker rolls out ‘inside-out nacho’ snack in supermarkets nationwide

PLANO, Texas -- When’s the last time a foodservice product went from the convenience-store fryer into the grocery freezer case? It happened this week with Frito-Lay’s introduction of Dorito’s Loaded for the home market.

Doritos Loaded first appeared in July 2014 as a portable hot snack available only at 7-Eleven c-stores. The success of Doritos Loaded in the c-store segment has led Frito-Lay to debut a boxed version that consumers can enjoy at home after cooking for a few minutes.

The bite-sized, triangle-shaped snack is filled with melted cheese and coated in a crispy Doritos-flavored crust. Priced from $2.98 to $3.49 for a 7.5-ounce box and $4.98 to $5.79 for a 15-ounce box, heat-and-eat Doritos Loaded is available in two varieties: Nacho Cheese and Jalapeno & Cheese.

Doritos Loaded

"Doritos celebrates people stepping outside of their normal routine and doing new things," said Marissa Solis, vice president of marketing, Frito-Lay North America. "That definitely applies to Doritos Loaded, a snacking experience that takes bold to the next level. By increasing Doritos Loaded's availability, we're daring snackers everywhere to try it."

Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, which is based in Purchase, N.Y.

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