SARATOGA SPRINGS, N.Y. — Convenience-store retailer Stewart’s Shops Corp. has renamed its Brew-Ha-Ha ice cream flavor to SLU-Ha-Ha as part of a summer promotion with St. Lawrence University, the alma mater of Stewart’s Shops President Gary Dake.
SLU-Ha-Ha combines Stewart’s richer roast coffee ice cream with espresso bean-flavored chocolate flakes. Consumers can purchase the ice cream in both of Stewart’s Shops in Canton, Mass., and at the location in Potsdam, N.Y., Erica Komoroske, public relations specialist for Stewart's Shops, told CSP Daily News. The promotion runs until the end of October.
“[St. Lawrence University] reached out and asked for a flavor dedicated to them, and we said, ‘Of course,' ” Komoroske said.
Stewart’s recently held a sampling event for the new flavor at its location on East Main Street in Canton. Among the attendees included Dake; Karl Schonberg, vice president and dean of academic affairs for St. Lawrence University; Hagi Bradley, vice president of student life for St. Lawrence University; and many students.
“We unveiled the name change at one of our Canton locations, and it was the busiest that shop has ever been,” Komoroske said. “We had hundreds of customers.”
Founded in 1945, Stewart’s Shops is an employee- and family-owned c-store chain based in Saratoga Springs, N.Y. Its stores in 31 counties in upstate New York and southern Vermont offer milk, ice cream, coffee, food to go, other convenience items and gasoline. The retailer was No. 22 on CSP's 2019 Top 202 ranking of c-stores by number of company-operated locations.