IRVING, Texas -- Stripes is appealing to fans of Tejano music with its latest commemorative travel mug. The convenience-store retailer is once again selling cups honoring late Mexican-American singer-songwriter Selena.
The cups are available at participating Texas and Louisiana locations. The first of three cup designs featuring the “Queen of Cumbia” will be available at 10 a.m. Feb. 23. The other two cups will be released in March and April.
Stripes expects the cups to sell out quickly, with fans lining up to snag the limited-time release as early as 8 a.m.
The company worked with Selena’s sister, Suzette Quintanilla, to design the 2019 cup collection. The retailer is also a founding sponsor of Fiesta De La Flor, an annual music festival celebrating Selena.
"We are excited to work yet again with Stripes on these beautiful commemorative cups for the fans," said Quintanilla, CEO of Latin entertainment company Q Productions. "Selena definitely continues to inspire us all, and this is just a small gesture to help celebrate her amazing legacy that will be celebrated in her hometown of Corpus Christi, Texas, on April 12 and 13 at Fiesta De La Flor."
At the music festival, fans will be able to purchase the whole commemorative set at the Laredo Taco Company food trailer.
“We are honored to collaborate again with Suzette ... on the release of the 2019 Selena commemorative cup collection,” said Brad Williams, senior vice president of 7-Eleven and Stripes. “Selena is such an inspiration to our customers and her fans. We look forward to bringing all three of these beautifully designed, high-quality Selena cups to our customers. We encourage Selena fans to get their cups early, while supplies last.”
Irving, Texas-based 7-Eleven Inc. acquired Stripes in early 2018 as part of Sunoco’s divestiture of most of its company-operated stores. Some Stripes locations have since began adding 7-Eleven touchpoints to the foodservice programs, such as Slurpee drinks.