Foodservice

Valero Corner Stores to Offer 'All The Music You Can Drink'

Free Rhapsody MP3 download with 44-oz. fountain drink; employees demo promo first

SAN ANTONIO, Texas -- Valero Retail Holdings Inc. has announced that its Corner Store locations are giving a gift of free music with every 44-ounce fountain drink purchase. Valero's "MP3 FREE" program was introduced to all store employees a week before the promotion was offered to consumers.

"We wanted our employees to experience the excitement of free music so they can share it with their customers," said Hal Adams, Valero's vice president of retail merchandising. "Our employees are the ambassadors of our marketing programs and create the energy in the store."

Not [image-nocss] only will customers learn about the promotion from the employees at the Corner Store locations, they will also see the distribution trucks in Texas displaying the slogan "All The Music You Can Drink."

Corner Store partnered with D&B Marketing to have Rhapsody power the offer through unique codes placed on all 44-oz. "MP3 FREE" fountain cups. After purchasing a 44-oz. drink, the customer will reveal the unique code to redeem the gift of free music. More than 10 million songs are available for a download and all genres are represented for the selection.

This limited-time promotion begins June 7 and will last until all the MP3 FREE cups are gone. The company estimates that Corner Store locations will give away more than three million free downloads during this promotion.

San Antonio, Texas-based Valero is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Its assets include 14 petroleum refineries with a combined throughput capacity of approximately 2.6 million barrels per day, 10 ethanol plants with a combined production capacity of 1.1 billion gallons per year and a 50-megawatt wind farm. Valero is also one of the largest retail operators with approximately 5,800 retail and branded wholesale outlets in the United States, Canada and the Caribbean under the Valero, Diamond Shamrock, Shamrock, Ultramar and Beacon brands.

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