With a market efficiency three times the industry average in 2018, Royal Farms has made its stores into a magnet for fuel customers with a diverse fuel offer that includes E15, E85 and electric-vehicle charging, as well as competitive pricing. In 2018, the Royal Farms fuel brand was priced more than 3 CPG lower than its market competition, and users of its car wash can earn an additional 20 CPG off their fuel purchases. Also a draw: c-stores that feature Royal Farms' "world famous" fried chicken and Fresh Kitchen.

Source: Oil Price Information Service (OPIS)

Headquarters:Baltimore, Md.
Station Count:160
Market Efficiency:3.010
Market Share:0.420%
Outlet Share:0.140%
Price Differential:-3.10 CPG