With a market efficiency three times the industry average in 2018, Royal Farms has made its stores into a magnet for fuel customers with a diverse fuel offer that includes E15, E85 and electric-vehicle charging, as well as competitive pricing. In 2018, the Royal Farms fuel brand was priced more than 3 CPG lower than its market competition, and users of its car wash can earn an additional 20 CPG off their fuel purchases. Also a draw: c-stores that feature Royal Farms' "world famous" fried chicken and Fresh Kitchen.
Source: Oil Price Information Service (OPIS)
| Headquarters: | Baltimore, Md. |
|---|---|
| Station Count: | 160 |
| Market Efficiency: | 3.010 |
| Market Share: | 0.420% |
| Outlet Share: | 0.140% |
| Price Differential: | -3.10 CPG |