With a market efficiency three times the industry average in 2018, Royal Farms has made its stores into a magnet for fuel customers with a diverse fuel offer that includes E15, E85 and electric-vehicle charging, as well as competitive pricing. In 2018, the Royal Farms fuel brand was priced more than 3 CPG lower than its market competition, and users of its car wash can earn an additional 20 CPG off their fuel purchases. Also a draw: c-stores that feature Royal Farms' "world famous" fried chicken and Fresh Kitchen.
Source: Oil Price Information Service (OPIS)
Headquarters: | Baltimore, Md. |
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Station Count: | 160 |
Market Efficiency: | 3.010 |
Market Share: | 0.420% |
Outlet Share: | 0.140% |
Price Differential: | -3.10 CPG |